The Age of the B Western
The Western found its niche early in the history of television. In fact, among the first popular cultural heroes created by the new electronic medium were the stars of "shoot 'em up" programs. They fought, sang, and romanced their way across countless tiny TV screens; but above all these cowboy stalwarts captured the imagination of a nation of neophyte TV viewers. While their adventures concerned the winning of the West and assuring that justice would prevail, they also won significant victories by drawing audiences to the infant entertainment medium and insuring that television would be a financial and cultural success.